Learn about sales strategies and understand how to convert more sales in your business.
This short course covers essential sales skills and essential knowledge that any business owner, sales team or marketing professionals should do.
Increasing sales in a business and converting potential customers to returning customers should be a skill that every small business owner and sales staff and employee who is in contact with customers should have. Whatever your business, selling medium or product, this course will help you consider how you are currently making sales and how you can increase your sales by improving your sales techniques and conversion rates.
You can work through the contents of this course in your own time and go back and revise any areas when you need to.
Lesson 1: Presentation, Personality and Communication in Selling
- Personality, Self-Awareness and Attitude
- Types of Shoppers
- Communication, Active Listening and Conversation Selling
- Communicating Confidence
- Trends in Ethical Shopping
Lesson 2: Helping the Product Sell Itself
- Merchandising and Displays
- How Customers Pay
- Case Study: Garden Centre Products & Services
Lesson 3: Product Knowledge
- What is Product Knowledge?
- Knowing your competition
- Marketing for Sales Outlets and Retail Businesses
Lesson 4: Selling Made Simple
- Introduction - The selling process
- Steps in Sales
- Using Language to Promote Sales
- Creating Logical Sentences
- Reduce Confusion in Your Sales Approach
Lesson 5: ‘The Opening’ (Gaining the Customer ’s Attention)
- Timing and Opening a Sale
Lesson 6: ‘Closing a Sale’ (COS)
Lesson 7: The Law and Selling
- Ethics and Selling
- Ethics in Sales
- Guidelines for Ethical Marketing and Selling
Lesson 8: Gaining and Keeping Customers
- Customer Satisfaction
- Measuring Success
How does this course work?
You can enrol at any time.
Once you have paid for the course, you will be able to start straight away.
Study when and where you like. Work through at your own pace.
You can download your study-guide to your smart phone, tablet or laptop to read offline.
There are automated self-assessment tests you can complete at the end
of each lesson. You can attempt these as many times as you wish and
each time, upon completion, you can see your results. You will need
internet access to complete the self assessment tests.
At the end of the course, you are presented with a large assessment
which can be attempted online, anywhere, anytime. If you achieve a 60%
pass in the exam; you immediately receive a downloadable certificate of
completion with your name on it.