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Improve Your Business- Short Course

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Learn how your business can thrive!


Self Paced 20-hour course to help you understand more about business.

The important task of improving a business can be neglected due to the time-consuming day to day tasks of running of a business.

Taking a step back from daily business activities and taking the time to look at your business objectively, can identify areas that could be improved upon, such as business systems, business operations and how your business strategy is tracking and at the end of the day improve the scope of the business and its profitability.

This short course is a great way to take a step away from working in your business and help you to work ON your business instead, i.e. ensure that you can analyse what is working and what you are doing well and what you can improve upon.

This is a great opportunity to take your business to the next level, increase profitability and work smarter by considering your own strengths and weaknesses and that of the business, in order to improve the business.

Our 20 hour courses are self paced and will help you understand a topic in a short amount of time. You can work through the course when you like- test yourself with mini-tests along the way. There are extra case studies or research you can undertake if you would really like to get into the topic. Once you have completed the lessons and self assessment tasks, there is a final exam undertaken online- you can then download your personalised certificate.


Lesson 1: Recognising Problems - Where Things Go Wrong?
How to Recognise Problems
What Do Most People Do?
Focus on the Issues
Comparing Your Business to Your Competitors
Maintaining a Balanced Perspective
Recharge Your Batteries
Always Run Your Business as if it is For Sale
Checklist for Identifying the Problem
Product Range
Customer Service
Know your Competition
Checklist to Identify a Problem

Lesson 2: Changing with the Times
How Do You Do This?
1) Understanding Control
3) Adapt to Technology
5) Predict the Future
6) Know when to Get Out
6) Keep Learning
Some Golden Rules of Business

Lesson 3: Revise Financial Management
Initial Start-up Finance
Financial Difficulties in Business
1) Financial Service Providers
2) Spending
3) Payments
How to Borrow Money and Get the Best Deal
Business Costing
Cash Flow
Ensure as well as Insure
Options for Improving Your Financial Position
Up-scaling a Business
The Cash Cycle – Cash Flow and Liquidity
Managing Bad Debts

Lesson 4: Revise Your Marketing
What Do We Mean By Marketing?
Raising Awareness
Convincing Them to Buy
Closing a Sale
Collecting Payment
Do You Understand the Basic Principles of Marketing?
Target Marketing
Supply and Demand
Know your Competition
Opening and Closing a Sale
Building a Client Base
Visibility and Impact
Social Media
Aggressive Advertising
Re-focus Your Marketing
The Law and Selling
Marketing Strategies

Lesson 5: Revise Your Product
Choosing a Product Range
Why is the Product Not Selling?
Analysing the Product
Customer Feedback
Deciding to Drop a Product
Staff Awareness of Products
Use Accounting Practices for Stock Tracking and Stock Control
Product lines and mixes
Product life cycle

Lesson 6:  Revise and Engage Your Staff
The Individual as Staff
Employ Staff When Needed
Employing Permanent Staff
Employ the Workforce You Need, Not the Workforce You Want
Legal Obligations and Moral Obligations When Employing Staff
Who Do You Employ?
Employing Friends and Family – For and Against
Motivating Staff
Giving Staff Responsibility
Avoiding Stress in Your Staff and Yourself

Lesson 7:  Using Business Systems to Improve a Business
Sales funnels
What is a Sales Funnel?
The Process
Ways to Create Sales Funnels
What Does a Sales Funnel Look Like?
Retail Sales and Sales Funnels
Keeping the Momentum Up
Setting sales targets
Sales analysis
why a Sales Analysis?
Other business systems
inventory Control
Striking a Better Deal - Optimising the Supply Chain
Budgeting and Budget Types
How Do You Make a Properly Considered Decision?
Solving Problems Systematically
Business Problem Considerations


How does this course work? 
You can enrol at any time.
Once you have paid for the course, you will be able to start straight away.
Study when and where you like. Work through at your own pace.

You can download your study-guide to your smart phone, tablet or laptop to read offline.

There are automated self-assessment tests you can complete at the end of each lesson. You can attempt these as many times as you wish and each time, upon completion, you can see your results. You will need internet access to complete the self assessment tests.

At the end of the course, you are presented with a large assessment which can be attempted online, anywhere, anytime. If you achieve a 60% pass in the exam; you immediately receive a downloadable certificate of completion with your name on it.


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Improve Your Business- Short Course Improve Your Business- Short Course
$220.00 In stock